Written by with Megan Phillips with Megan Phillips Co.
In today’s digital age, leveraging social media platforms has become crucial for small business owners to build their brands and connect with their target audiences.
With its massive user base of over a billion monthly active users, Instagram offers an excellent opportunity to showcase your brand, increase brand awareness, and drive business growth. But there are tons lots of ‘experts’ out there preaching a million different ways to show up on Instagram so that can be a little confusing.
If you feel confused about how to grow on Instagram, this blog post is for you. I’m going to simplify it for you by exploring ten valuable tips for small business owners to effectively build their brand on Instagram.
Ready? Let’s get into it…
1. Define Your Brand:
Before even thinking about marketing your brand on Instagram, it’s essential to have a clear understanding of your brand identity. This is just a fancy term for knowing your brand’s mission, core values, unique selling points, and who your ideal client or customers are. Building this solid foundation first will guide your content creation and ensure that you maintain a consistent brand image across all your marketing efforts.
2. Optimize Your Profile:
Create an Instagram business account and optimize your profile to make a strong impression on your audience. Use a recognizable profile picture, preferably a professional headshot of you (the face of your brand), and craft a compelling bio that specifically communicates what you do, who you serve, and how you help them. Be sure to include relevant keywords and a CTA (call-to-action) at the end of your bio with a link to your services or a freebie download (whatever it is that you want them to do).
3. Create High-Quality Content:
I’m sure you already know that Instagram is a visually-driven platform- yes? So it’s important to post captivating content that aligns with your brand. You can do this by utilizing professional photography (or stock photos if you need a more budget-friendly option), compelling graphics, and engaging captions to catch the attention of your audience. Instagram LOVES when you use all its features, so be sure to experiment with various content formats such as photos, carousels, Reels, videos, and Stories to keep your followers engaged.
4. Be Consistent:
Consistency is key when it comes to building your brand on Instagram. This doesn’t mean you have to post daily; instead, pick a schedule that works with your life and stick to it. Posting regularly helps you please the Instagram algorithm and stay top-of-mind with your audience. Additionally, maintaining a consistent aesthetic and tone of voice across your posts builds a cohesive brand image which helps your audience recognize your brand.
5. Use Relevant Hashtags:
Hashtags play a vital role in expanding the reach of your content on Instagram. Research and use relevant hashtags that your target audience is actively using. PSA- Hashtags are still relevant! There’s a lot of talk as of late on Instagram that keywords are the new hashtag. Yes, keywords are important; you should use them. But, you should also still use hashtags. Strategically using a combination of medium-sized (between 20k-100k uses) and niche hashtags can help you reach a broader audience while still targeting specific segments.
6. Engage with Your Audience:
Instagram is a social platform, so it’s crucial to engage with your audience regularly. Respond to comments, answer questions, and acknowledge user-generated content related to your brand. Show appreciation for your followers and build genuine relationships with them. This active engagement fosters a sense of community and loyalty around your brand.
7. Collaborate with brands that align with yours:
Partnering with influencers or other brands can significantly expand your brand’s reach and credibility. Look for businesses that align with your brand values and have an engaged following. Collaborate on Reels or LIVE’s to share value with their audience and drive awareness and engagement for your brand. Instagram’s ‘Collaborator’ feature makes it super easy to collaborate on posts with other Instagram users and automatically reach multiple audiences.
8. Utilize Instagram Stories:
Instagram Stories are a powerful tool to provide a behind-the-scenes look at the person behind the business. Take advantage of features like polls, quizzes, and question stickers to engage your audience and gather valuable feedback. Stories provide an opportunity to showcase the more authentic and human side of your brand- lean into this.
9. Share Strategic posts:
Share posts to your stories from other Instagram users that relate to your ideal audience. Adding your own context as to why you appreciated the post & tagging the original user in your story can encourage the original user to re-share it with their audience on their stories.
10. Assess and Adapt:
Regularly analyze your metrics like engagement rate, follower growth, and post reach using Instagram Insights. Monitor to see what content resonates best with your audience and then adjust your strategy based on these insights, allowing you to optimize your content and maximize your results.
Building your brand on Instagram requires a strategic approach and consistent effort. By implementing these ten tips, small business owners can leverage Instagram’s vast user base and engagement potential to effectively connect with their target audience, increase brand awareness, and drive business growth. Remember, it’s not just about showcasing your products or services but also about building a genuine community and delivering value to your followers. Embrace the power of Instagram, stay authentic, and watch your brand thrive on this dynamic social media platform.
If you’re ready to post consistently on Instagram and need some more ideas, I’d love to gift you this freebie to help you create content that converts. ‘34 Social Media Hooks for Operational Service Providers‘ will help you write hooks that pull in your ideal clients with ease.
If you’ve downloaded freebies in the past and were immediately let down because they were very generic, don’t worry, this will be nothing like that.
The social media struggle is real. Click here to get off the content creation struggle bus.
